Media integration is not just about integrating media, it is the incorporation of mediating factors, in order to create an experience with or to make a space into a different one, through the process of mediation.
It is not simply putting an object in the room and trusting your luck. A picture, for instance has a mediating quality but has little behaviour-mediating effect. A souvenir, on the other hand, is what is known as a tool of transformation. It transforms reality, memory, mood, room and even affects the way we look at the world and ourselves.
" It's a pity the word media is so laden with mostly superficial emotion, upon viewing it. It is more than just a picture. It's texture, temperature, the way your chair communicates with your body, the pattern in a uniform, communicating with a large part of our civilisation, and so on. "—Benjamin Antman